The Fashion Sustainability report contains a great list of solutions to making the clothing industry environment-friendly. However, it also brings up some ideas that, I believe, will not catch on to the majority of consumers. For example, disposable underwear is not something that sounds appealing to me. They do not come across as comfortable or form-fitting. Another solution that the FS report entails is to practically shut down the apparel industry in certain country. The report notes that “putting the country of origin on clothing so consumers can make their own decisions whether to process based on the environmental issues in that country” is a sufficient way to help with minimizing environmental issues.
The FS report also says that using eco-friendly detergents is a great way to help with environmental issues. I believe this is a great way, however, eco-labelled detergents are generally much more expensive and this is an unlikely alternative for larger, poverty-stricken families in the United States.
On the other hand, the Fashion Sustainability report also mentions some great solutions to the environmental problems brought on by the apparel industry. One example is replacing hemp with cotton; the FS report explains, “hemp is four times stronger than cotton, twice as resistant to abrasion, and more resistant to mildew, soiling, shrinkage and fading in the sun. In addition, hemp plants need little irrigation and significantly less pesticide or other chemicals.” I believe this is a great alternative because the biggest problem, I have found, with cotton is how easily is shrinks and an alternative fabric that is more resistance to shrinkage is a great substitute.
Another great solution that FS points out is planning lead times to reduce airfreight. This is something that apparel companies have struggled with for years, however if they increase trend forecasting it will not only better their sales, but also help reduce bad emissions in the air through airfreight.
And finally, one of the finally solutions that the FS report informs us of is raising awareness about recycling. I, as a constant consumer of clothing have never thrown out an article of clothing, aside from underwear. I take all of my clothes, that I am finished with, to Goodwill and Plato’s closest. If we increase resale stores in all areas and increase recycling bin sites the likeliness of people to recycle will amplify immensely.
In conclusion, the FS report has several good ideas, however some are implausible and far-fetched.